This article is for advertisers, and provides step-by-step instructions for working with Admitad. Here, you'll learn about all the key stages from integration and setting up to launching your affiliate program, and you'll also learn about how to manage it after launch, and there'll be links to more detailed instructions.
We also recommend watching this video, which makes it easier to understand and follow the process of successfully launching your affiliate program with Admitad.
If you're not yet familiar with affiliate marketing, we recommend reading Admitad for advertisers: the basics.
Beginning work: from registration to launching a program
Click on the name of the step to go to a more detailed description.
2. Discuss the terms for working with your program with a manager.
3. Agree and sign a contract with Admitad.
4. Set up your affiliate program — this step is only relevant for advertisers that manage their program themselves (i.e., advertisers that don't use the services of an account manager).
5. Prepare your program for launch.
Step 1. Register as an advertiser
If you're already signed up as an advertiser, then go to step 2.
To start working with Admitad, you first need to sign up as an advertiser — click here to register.
We recommend reading the following texts before registration:
- Admitad advertiser requirements
- Documents required for cooperating with Admitad
- How to sign up for Admitad as an advertiser
Step 2. Discuss the terms for working with your program with a manager
An Admitad manager will contact you to answer your questions and discuss the terms of cooperation.
Then the Admitad manager will send you a brief that you need to fill out and confirm in order to continue work.
In order to prepare the terms and conditions for working with your program for partners, you'll discuss and determine:
- the results you want to achieve, e.g., increase the number of repeat sales, get new clients, or increase brand awareness
- the type of target action you want to receive — "Lead" (registration or application made), "Sale" (an order made on your site), or "Click"
- the size of the reward for publishers for target actions — either as a fixed amount or as a percentage of the amount paid for an order
- the types of traffic that publishers are allowed to drive to your website — formats and places for ads that you're prepared to allow publishers to use (e.g., social media, context and target ads, blogs, video channels, etc.)
The more types of traffic you allow in your program, the more partners will work with your program, i.e., the more effective working with Admitad will be for your company.
- how to integrate your project with Admitad and how to set up verification — to resolve this issue, we recommend involving technical specialists who can determine the best way to integrate your project
- type of program management — how you want to manage your program: either by yourself or via an account manager (more).
In some cases, Admitad may decline to work with you further at this stage. Read more in our article about Requirements for advertisers in Admitad.
Step 3. Agree and sign a contract with Admitad
An Admitad manager will send you a contract template. Once all conditions for cooperation have been agreed, both parties will sign the contract.
Step 4. Set up your affiliate program
If you use account manager's services, they'll fill out the program settings for you. In this case, go to step 5.
If you are launching the program on your own, follow the prompts in the interface:
- Describe the program for potential partners.
- Specify the target actions and rewards for them.
- Choose the types of traffic allowed for your program.
- Set the program rules.
- Configure the integration (this step is relevant only if you have chosen a program type with link tracking). Assistance from your company's technical specialist will be required.
- If pricing plans are available in your region, choose and pay for the plan that suits you.
When everything is ready, the program will be sent for review. While the review is ongoing, you will not be able to access your personal account.
Important: please do not change the program settings while it is under review.
Step 5. Prepare your program for launch
Depending on the terms of cooperation and the region your company is located in, at this stage you may also be issued an invoice for additional services from Admitad.
Once integration is complete and your program has been set up, our employees will check everything again and launch your program.
Once your program has been launched, it'll be available to thousands of publishers all around the world. How to manage your affiliate program
Note:
- If you're managing your program yourself, you won't be able to change certain settings after your program is launched. These limitations exist because publishers need to be warned about such changes in advance.
- If you want to change settings, that are not available for editing:
- if you're managing your program yourself, you first need to send a request to Admitad support (support@admitad.com);
- if your porgram is managed by an account manager, ask them to make the changes.
How to manage your affiliate program after launch
This information is for advertisers that manage their programs themselves. You can always pass on management of your program to an account manager — read more.
After launching your program, you'll need to:
- Work with publishers – moderate their requests to join and/or invite them to join your program, analyze how efficiently they're working, etc.
- Corresponding instructions can be found in the Working with publishers section.
- Manage ad creatives and tools — upload banners and landing pages to the program for publishers to use, create bonuses to give publishers additional motivation, provide feeds with data about your products, etc.
- Corresponding instructions can be found in the Ad tools section.
- Pay out program rewards to publishers in a timely manner – carry out verification of actions from publishers and track the program balance, so that publishers receive their reward for confirmed actions on time.
- Corresponding instructions can be found in the Finances section.
