How to work in Admitad: from registration to launching and managing a program

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This article is for advertisers, and provides step-by-step instructions for working with Admitad. Here, you'll learn about all the key stages from integration and setting up to launching your affiliate program, and you'll also learn about how to manage it after launch, and there'll be links to more detailed instructions.

We also recommend watching this video, which makes it easier to understand and follow the process of successfully launching your affiliate program with Admitad.

If you're not yet familiar with affiliate marketing, we recommend reading Admitad for advertisers: the basics.

Beginning work: from registration to launching a program

Click on the name of the step to go to a more detailed description.

1. Sign up as an advertiser.

2. Discuss the terms for working with your program with a manager.

3. Agree and sign a contract with Admitad.

4. Set up your affiliate programthis step is only relevant for advertisers that manage their program themselves (i.e., advertisers that don't use the services of an account manager).

5. Prepare your program for launch.

Step 1. Register as an advertiser

If you're already signed up as an advertiser, then go to step 2.

To start working with Admitad, you first need to sign up as an advertiser — click here to register.

We recommend reading the following texts before registration:

Step 2. Discuss the terms for working with your program with a manager

An Admitad manager will contact you to answer your questions and discuss the terms of cooperation.

Then the Admitad manager will send you a brief that you need to fill out and confirm in order to continue work.

In order to prepare the terms and conditions for working with your program for partners, you'll discuss and determine:

  • the results you want to achieve, e.g., increase the number of repeat sales, get new clients, or increase brand awareness

  • the type of target action you want to receive — "Lead" (registration or application made), "Sale" (an order made on your site), or "Click"

  • the size of the reward for publishers for target actions — either as a fixed amount or as a percentage of the amount paid for an order

  • the types of traffic that publishers are allowed to drive to your website — formats and places for ads that you're prepared to allow publishers to use (e.g., social media, context and target ads, blogs, video channels, etc.)

The more types of traffic you allow in your program, the more partners will work with your program, i.e., the more effective working with Admitad will be for your company.

  • how to integrate your project with Admitad and how to set up verification — to resolve this issue, we recommend involving technical specialists who can determine the best way to integrate your project

  • type of program management — how you want to manage your program: either by yourself or via an account manager (more).

In some cases, Admitad may decline to work with you further at this stage. Read more in our article about Requirements for advertisers in Admitad.

Step 3. Agree and sign a contract with Admitad

An Admitad manager will send you a contract template. Once all conditions for cooperation have been agreed, both parties will sign the contract.

Step 4. Set up your affiliate program

If you use account manager's services, they'll fill out the program settings for you. In this case, go to step 5.

If your company is registered in India, Portugal, or Brazil, choose a plan before setting up your program. How to do that

To set up your program:

  • fill out the general program settings — instructions
  • add information about the program (name, description etc.) — instructions
  • add rules for working with your program — instructions
  • enter permitted and prohibited traffic types — instructions
  • add target actions and set up rates — instructions
  • choose an appropriate integration technique and set it up — instructions

Step 5. Prepare your program for launch

Depending on the terms of cooperation and the region your company is located in, at this stage you may also be issued an invoice for additional services from Admitad.

Once integration is complete and your program has been set up, our employees will check everything again and launch your program.

Once your program has been launched, it'll be available to thousands of publishers all around the world. How to manage your affiliate program


  • If you're managing your program yourself, you won't be able to change certain settings after your program is launched. These limitations exist because publishers need to be warned about such changes in advance.

  • If you want to change settings, that are not available for editing:
    • if you're managing your program yourself, you first need to send a request to Admitad support (;
    • if your porgram is managed by an account manager, ask them to make the changes.

Types of program management in Admitad

Advertisers in Admitad have an additional service available to them – manager support.

  • If you choose a rate that includes manager support, then you'll have support from a manager at all stages of working with your program. Our specialists will help you prepare your program for launch and will take on the management of your program according to your goals and objectives.

  • If you choose a rate without support, then you'll manage your program yourself.

We recommend choosing the rate with manager support at least during the initial period that your affiliate program is operational. The manager will help you or your employees get to grips with interacting with partners, managing the program and carrying out the main operations.

How to manage your affiliate program after launch

This information is for advertisers that manage their programs themselves. You can always pass on management of your program to an account manager — read more.

After launching your program, you'll need to:

  • Work with publishers – moderate their requests to join and/or invite them to join your program, analyze how efficiently they're working, etc.
  • Manage ad creatives and tools — upload banners and landing pages to the program for publishers to use, create bonuses to give publishers additional motivation, provide feeds with data about your products, etc.
    • Corresponding instructions can be found in the Ad tools section.

  • Pay out program rewards to publishers in a timely manner – carry out verification of actions from publishers and track the program balance, so that publishers receive their reward for confirmed actions on time.
    • Corresponding instructions can be found in the Finances section.

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