CPC pricing model

Certain Admitad affiliate programs offer the CPC (Cost Per Click) model, under which publishers are paid for clicks.

Admitad reserves the right to:

  • change the CPC rate,
  • reject invalid clicks,
  • limit the publisher's participation in the program,
  • suspend or terminate cooperation.

Prohibited traffic sources

Only high-quality user traffic is allowed in CPC programs.

The use of the following is not allowed:

  • bots,
  • automated traffic,
  • click farms,
  • click generation services,
  • incentivized clicks,
  • hidden or forced redirects.

The use of purchased traffic is also prohibited, including:

  • traffic arbitrage,
  • push traffic,
  • pop traffic,
  • redirect traffic,
  • parking traffic.

The following is considered a violation:

  • clicking your own affiliate links,
  • asking others to click on links,
  • any schemes of artificially increasing clicks.

Prohibited actions can lead to click rejection, annulled earnings, and account suspension.

What determines the rate

The rate per click is dynamic and depends on several factors:

  • Quality of traffic. The system analyzes user behavior after they go to the advertiser's website.
  • User's country. Clicks from different countries can have different prices.
  • Ad space topic. Relevant themed traffic usually has a higher CPC.
  • User behavior. For example:
    • time spent on the advertiser's website,
    • interaction with content,
    • further user actions.

When earnings are credited

Earnings accrual for clicks goes through several stages.

1. Click registration. After the user follows the affiliate link, the click is registered by the system and displayed in the statistics.

2. Preliminary earnings. Preliminary earnings are displayed in the statistics with the status “Open”. This means that the click has already been registered, but has not yet passed the final traffic quality check.

3. Traffic quality check. Before the reward is credited to the balance, clicks undergo an additional check.

The system analyzes:

  • traffic quality,
  • user behavior,
  • possible fraud indicators.

4. Earnings confirmation. The final click verification is carried out monthly in the twenties for the previous calendar month. After verification, the earnings receive the status “Confirmed” and are credited to the balance.

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