Banners and landing pages are ad creatives that advertisers provide in their programs.
You can use them to promote the advertiser's products or services in your ad space.
How to get banners or landing pages in an affiliate program
To get the banners and landing pages available in a program, make sure your ad space is connected to it. How to join a program
1. To get banners and landing pages, go to My programs and find the program you need.
2. Go to the program page. For that, click its logo (1), name (2), or the Learn more button (3).
3. On the program page, click the Banners and Links tab in the menu to the left.
4. Select Banners or Landing pages from the drop-down list (depending on what you want to get).
Go to the corresponding section:
If you don't see the Landing pages tab, that particular program doesn't have any.
How to get a banner
If you work on the programs of advertisers operating in Russia, you must abide by the rules described in this section when using banners.
1. Go to the Banners tab.
2. You'll see all the banners available in this program. Use filters to find banners that will work for your ad space. To do so, click Filter.
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Period. The time when banners were added to the program. The later the banner was added, the higher the chance it's still relevant.
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Format. JPG, PNG, or GIF. The list will only include formats the program offers.
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Size. The banner size. Use this filter to only keep banners with the size suitable for your ad space. The list will only include the sizes the program offers.
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Category. Select banners of a certain theme. For instance, you'll see banners with sweaters in the Sweaters category.
- Region. Filter out banners in a certain language. For instance, the program has English, Russian, and Spanish banners, but you only need Russian ones. In this case, select "Russia" in the region filter.
3. Select the banner and click Code.
4. In a new window, select the ad space to place the banner. Add a SubID if necessary.
5. If you want a user to go to a certain landing page instead of the advertiser's website main page after they click the banner, select this landing page in the corresponding field (provided that the program has landing pages).
6. The banner's HTML code will be generated automatically. Copy it.
7. Place the code in the HTML code of your website inside the tag <body></body>.
Rules for working with banners in relation to the law on advertising labeling
To comply with Federal Law of Russia No. 347-FZ on amendments to the Federal Law "On advertising", all banners must be marked in a particular way. Learn more about the law and requirements
When working with the programs of advertisers operating in Russia, publishers have to abide by the rules below.
Go to the relevant section depending on how you get banners:
- You get banners on the advertiser program page on Admitad
- You create banners for the advertiser
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You get ready-to-use banners from the advertiser
You get banners on the advertiser program page on Admitad
Make sure the banner contains the following labeling:
- The banner must contain the text label in the following format:
Advertisement. Advertiser's legal entity name, advertiser TIN (INN)
If the banner doesn't have a label with the advertiser's details, add it yourself following these instructions.
- The banner link must contain an advertising token of the following format: erid=AbcdE1Fgh
Example of a link with a token:
https://aflink.ru/g/y9za0yfr6wb7e16523945a28a5d222/?i=4&erid=LatgC4Byi
You create banners for the advertiser
In this case, add marking on your own.
1. Go to the program page and find the About advertiser area on the left. It'll contain the following:
- Advertiser legal entity's name
- Advertiser TIN (INN)
2. Add the advertiser's details to the banner as a mark:
Advertisement. Advertiser's legal entity name, advertiser TIN (INN)
You can place the mark on any part of the banner. It must be noticeable.
If there's no About advertiser area on the program page, send a request to the support (see this guide) and request the advertiser's TIN (INN) and legal entity name. Add these details to the banner as described above.
Soon the About advertiser area will be available in programs of all advertisers to which the advertising marking law applies.
You get ready-to-use banners from the advertiser
In this case, check if the banner contains the required labeling: the "Advertisement" mark, legal entity name, and advertiser TIN (INN).
If there's no marking, ask the advertiser to add it (guide for advertisers).
How to get a landing page
1. Go to the Landing pages tab.
If such a tab is missing, it means the program has no landings.
Landing pages are shown in a list sorted by eCPC (average earnings per click). You also can sort them by CR and the date added.
2. To get an affiliate link for the landing page, click Get link to the right of the landing page.
3. Select an ad space on which you're planning to publish this link. Add a SubID if necessary.
Affiliate links in Russian advertisers' programs may contain a unique advertisement identifier (token). Example: erid=AbcdE1Fgh.
How to correctly add SubID to such a link (see example 4)
To make the link shorter and more appealing for users, shorten it with the Shortlink tool (menu → Tools → Shortlink).
4. Copy the shortened link and post it in your ad space.
