Integrating a mobile app via AppsFlyer

To be integrated with Admitad, your app must be integrated with the AppsFlyer SDK. Learn more

If you have a mobile app, your manager will suggest that you activate mobile tracking for your affiliate program when you join the Admitad Partner Network.

Integrating a mobile app with Admitad includes three key steps:

Step 1. Integrating the app with AppsFlyer

Integrate your app with AppsFlyer

If you haven't integrated with AppsFlyer yet, follow the instructions on the official website: Integration with AppsFlyer

Set up sending target events from your app to the mobile tracker

The events in the app allow you to evaluate user engagement based on their behavior. Such events may include clicks on links, downloads, impressions, purchases, etc. Mobile tracking services help set up the events that the app will track.

Learn more about setting up events in AppsFlyer

Step 2. Setting up integration on Admitad's end

The process of setting up integration in your Admitad account includes the following steps:

Select the tracking type in the program

In your Admitad account, choose the action tracking type:

Browser
Mobile app
Browser and mobile app

Go to your Admitad account → Profile.
Select General settings.
Proceed to Tracking and transition settings.
In the Type of mobile tracking field, select AppsFlyer.
In the Tracking action from field, select the tracking type from the dropdown list.

If you chose Browser and mobile application, copy the link from the Tracking link for the website field and paste it into the Tracking link for the mobile app field. It will then be replaced with another one.

Set up the target action in your Admitad account

You can now create a mobile action with the necessary in-app events:

In your Admitad account, go to Program - Actions and rewards - New.
Fill out the following fields:

Name. A descriptive name of the action that the publisher will see. The action name should be concise and easy to understand because it's shown in All Programs and on the program page (e.g., Purchase, Paid order, Request, etc.).
Channel. Leave this field empty.
Action from. Select the mobile tracker through which integration is configured.
InApp event. Select an option that seems most relevant to the target action.
Hold period. The period during which the actions should be processed. The standard value is 30 days.
Status. Select the status. If you want the action to take effect immediately, select Active. Otherwise, leave it inactive.
Vendor action. Leave this field empty.
System's fee. Leave this field empty.
System fee as a percentage of the total amount. Leave this field empty.
Commission. Set the type and amount of the reward.
- Fixed — publishers will receive a fixed amount, regardless of the order amount.
- Percentage — publishers will receive a percentage of the order amount.

Click Create.

Step 3. Setting up integration with Admitad on the mobile platform

The process of setting up integration in the mobile tracker includes the following steps:

Add Admitad as a partner in the tracker

Read the detailed guide on AppsFlyer's website: Adding a partner to AppsFlyer

There are two types of accounts:

for Admitad — grant Admitad GmbH (Ad Network) permissions
for Mobmio business unit — grant Admitad GmbH (Agency) access

Set up attribution

Attribution allows you to distribute the value between traffic sources that generated a conversion. In other words, this is a way to track the user's path from the first click to the target action. The attribution settings will determine whether the publisher receives their reward based on user behavior and how the user interacts with traffic sources. Learn more about attribution methods and setup on the mobile tracker website:

How to set up attribution in AppsFlyer

Set up postback requests

Postback is a tool that notifies the partner when the user completes a target action (e.g., installs an application through their ads). Usually, HTTP requests are used for notifications.

Setting up postback in AppsFlyer

The token (also known as postback_key) available in your Admitad account is used as a token_id in the partner settings in AppsFlyer.

Specify the names of in-app events (you can take them from your Admitad account) as the Partner event identifier. Thus, Admitad will understand which target action to record in Reports.

Add a tracking link to your Admitad account

To enable Admitad to track user activity in your app, provide us with a tracking link. You can set up and get this link in the selected mobile tracking service.

Please note that in some services, link configuration depends on how many platforms (Android, iOS) your app runs on. You can only set one link for a mobile app in Admitad, so use one link from the mobile tracker for both operating systems (Android and iOS).

How to set up a tracking link in AppsFlyer

Add the following to the link:

for the Android app — &af_media_type=web
for the iOS app — &af_media_type=web&af_sub_siteid={{website_id}}&af_adset_id={{campaign_code}}

Tracking link example:

https://app.appsflyer.com/ru.tmgame.client?pid=admitad1_int&c=admitad&af_siteid={{publisher_id}}&af_click_lookback=7d&clickid={{admitad_uid}}&af_media_type=web

For an iOS link, the macro {{website_id}} remains in the link. Instead of the macro {{campaign_code}}, enter the real value of campaign_code.

Test the integration

To check if the integration settings are correct, you might want to test everything before launching the advertising campaign. Learn more about testing methods for every service:

How to carry out testing in AppsFlyer