Tokens and creatives: An ads labeling tool

Tokens and creatives is a tool that will help you label your ads before publishing them in compliance with the Federal Law "On advertising". Learn more about this law

This tool allows you to upload information on your creative (a final form of your ad) and get a unique token (identifier) for it.

Please note:

Before uploading your creative to the tool, save it on your side in the form you upload it to Admitad (i.e., the entire text and image). Your creative will be sent to the UROA (Unified Register of Online Advertising), but you won't be able to preview it after sending it. Only part of the data will be shown in the creative info.
Any creative should be published in the same form in which you registered it. If you want to make any changes, you have to register a new creative.
You have to generate a unique token for each creative. You can't use the same token to label different ads/creatives.
You must label images with the Advertisement label and advertiser information before submitting.
Ad labeling rules
You may not submit creatives that violate Russian laws. You're personally responsible for ensuring that your creatives comply with applicable laws.

How to register a creative

1. Go to Tokens and creatives (menu → Tools → Tokens and creatives → Creatives registration).

2. Select an ad space and a program to which your creative is related.

In the Program field, only the programs to which the selected ad space is connected are available.

3. Select creative type:

If your creative consists of text and a link, select Text block. For this type, you must fill in the Creative text field.
If your creative consists of text, an image, and a link, select Image-text block. For this type, you must fill in the Creative text field and upload an image.
For a clickable image, select Banner. For this type, you must upload an image.

4. Give your creative a simple and readable name. It won't be submitted to the UROA; it'll only be used in your Admitad account.

You can easily find any creative by name in My creatives and tokens to publish a labeled creative.

5. If you have chosen the Text block or Image-text block type, add text to the Creative text field.

6. Insert a direct link to the website of the advertiser whose program you chose in Step 2.

You can specify a link to any website page. If you leave this field empty, the link to the advertiser website's homepage will be used as a target link.

7. If you want to track statistics on an affiliate link, specify a SubID. SubID in affiliate links: what it is and how to use it

8. Briefly describe the creative in the following format: "Brand name. Product/service type."

9. Select the category that corresponds to the advertised object — start typing the category name and select the appropriate option from the list.

Some advertisers indicate a list of categories that their products, services, and your advertisement may belong to. This information can be found on the program description page or the rules page.

In this case, the category for the ad creative must be chosen from the limited list defined by the advertiser.

How to choose a category:

If there is only one advertised object in the ad creative, select one category that corresponds to it the most accurately.
- If the creative advertises a refrigerator → select the category "Refrigerators (3.1.2)".
  If the creative advertises the Black Friday sale on a well-known marketplace (no specific products) → select the category "Marketplaces (7.1.1)".
If there are several objects in the creative, you still need to select only one category. To do this, determine which advertised object is the main one in the creative, or choose a category that unites them.
- If the creative advertises a stove, oven, and extractor hood → select the category "Large Household Appliances (other) (3.1.3)".
  If the creative advertises a selection of 10 skincare creams (Skincare) and 5 foundation creams (Decorative Cosmetics) → select the category "Skincare (15.2.6)".

You can familiarize yourself with the category classifier. It contains 3 levels of categories: levels 1 and 2 allow you to more quickly find the appropriate level 3 category that needs to be indicated when creating a creative. To search through the document, use the keyboard shortcuts Ctrl + F (Windows) or ⌘ + F (MacOS).

10. If you have selected the Banner or Image-text block type, upload an image. Before uploading, be sure to add an "Advertisement" label and advertiser information to it.

Click Add file and drag-and-drop the labeled image to the upload area. You can also click Open and select an image manually.

Allowed formats: JPG, JPEG, or PNG
Max file size: 10 MB

Before submitting a creative for registration, make sure you save its full text and/or image. After you submit your creative to the UROA, Admitad will only store part of the information about the creative. You won't be able to completely recreate it.

11. Click Send.

Done! Your creative has been submitted to the UROA.

You can now go to the My creatives and tokens tab, and if you've already received a token, use it to label your creative.

Where you can find the received token

You can find all received tokens in the same section. Go to the My creatives and tokens tab.

You can filter table data by program, creative type, creative status, or date the creative was created.

In the Creative status column, you can see at which registration stage your creative is:

Token received. Creative registered, a token is assigned to it. You can:
- Copy the link with the token ( icon).
- Open the creative ( icon) to view or copy the token.
Processing in the UROA. Your creative hasn't been registered yet.

Creatives for AliExpress may spend up to several days in processing due to technical peculiarity of this advertiser.
Failed to receive the token. Your creative hasn't been registered. Try registering it again.

For more details on the submitted creative, click in the right-hand column.

Creative information won't include the image you uploaded, and part of the text can be cut out. All this happens due to the technical specifics of the tool. But rest assured, the UROA will receive creative information in full, exactly as you've submitted it.

FAQ

Why can't I access the tool?

The tool is only available if your ad space is connected to at least one program that is subject to the Federal Law "On advertising".

You can view such programs in the Admitad Store catalog using the With marked ads filter.

If the tool is unavailable to you, your ad space isn't connected to any such programs.

Why do I see the tax and legal details form when I open the tool page?

Providing these details is a mandatory step in using the tool.

The law prescribes that any online advertisement in Russia must be labeled and registered. Information on the advertising service contractor must also be submitted to the UROA.

Without this information, Admitad won't be able to send reports on your ad placements and fulfill this legal requirement on your behalf.

Can I use the tool via API?

No, you can't yet. But if you need to, please contact us via support or your manager.

How do I shorten links with tokens that I generate with the tool?

You can use Shortlink.

You'll receive a short link that will contain a token. It's important since the law requires the link to contain the token.

If you want to use your own or a third-party tool to shorten links:

1. Copy the token you received.

For that, open the information on the uploaded creative in My creatives and tokens ( icon), and in the token section, click .

2. Add this token to your shortened link using the erid= parameter.

Example 1. A shortened link only contains the erid parameter, or it goes first

At the end of the link, add ?erid=your_token:

Shortened link: https://shorturl.at/jkvGQ
Link with the token: https://shorturl.at/jkvGQ?erid=your_token

Example 2. The shortened link contains several parameters, and erid isn't the first

Add &erid=your_token to the desired place among other parameters:

Shortened link: https://shorturl.at/jkvGQ?utm_sourse=facebook
Link with the token https://shorturl.at/jkvGQ?utm_source=facebook&erid=your_token