How to use Merchants section

Overview

The Merchants section allows you to browse the list of available merchants, view the details of each merchant, and generate tracking links.

The data is structured to enable easy comparison and analysis. It highlights key information, such as:

  • Merchant name.
  • Payment model. The payment model under which the merchant operates (CPA or CPC).
  • Avg. commission rate. Earnings per conversion for CPA models.
  • Estimated CPC. Click cost for CPC models.

This helps you identify and select merchants that best align with your campaign objectives.

Filters

To simplify the list browsing, use quick filters to narrow the options by:

  • Merchant name. Searches for a specific merchant by name.
  • Platform. Filters merchants that are available for your platform.
  • Offer type. Filters merchants based on availability for promotion. This depends on your platform settings.

By default, the catalog shows only merchants that are available to you.

There is also an option for advanced filters to refine your search by additional criteria. This helps you find merchants most relevant to your needs.

  • Payment model. Filters merchants operating under the specified payment model.
  • Country. Filters merchants based on the countries from which they accept traffic.
  • Platform type. Show merchants based on the platform type they work with.
  • Period (CPC). Filters merchants by the duration of their CPC campaigns.
  • Category. Filters merchants by industry or product category.

To view the details and generate tracking links, click on the merchant on the list.

In this section, you can copy and customize the tracking link:

  • To get the link, click the Copy link button.
  • To customize the link:
    1. Click Advanced to open advanced settings.
    2. Select the Payment model if the merchant supports both CPC and CPA models. Otherwise, the payment model is pre-selected and can’t be changed.
    3. Optional. Add parameters to include into your tracking link:
      • SubID ー to track actions and clicks.
      • Deeplink ー to direct customers to a specific product page.
    4. Click Copy link.

Merchant details

This section provides:

  • Brief merchant description and platform types.
  • Supported payment model:
    • CPA rates. Shows average commission, average cart value, and countries from which traffic is accepted.
    • CPC rates. Shows the campaign duration, click rates, countries from which traffic is accepted, and CPC rules.
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