Why the amount you earn on Takeads may decrease

This article will show you why your total earnings may decrease.

Why has the amount in the Ready for withdrawal block and Confirmed earnings column decreased?

The amount in the Ready for withdrawal block and Confirmed earnings column may decrease in the following cases:

  • If the advertiser declines a previously confirmed order. Read more about declined orders in this article.

  • If the advertiser recalculates the reward for confirmed orders that buyers have only partly redeemed.
    Some advertisers' payments depend on the amount that the buyer placed the order for. If the customer only ends up redeeming part of the order, the earnings will be reduced in proportion to the total order amount. In this case, the difference will be deducted from the Ready for withdrawal block in favor of the advertiser.
Example
The advertiser pays 5% of the order amount.
A customer places an order totaling $100.
The advertiser confirms the order and pays the сreator $5.
However, the customer returned some of the goods, and the final order amount totaled $80.
In this case, the publisher's payment falls to $4,
and the difference between the initial and final reward ($1) will be debited from their account.

The amount in the Ready for withdrawal block also decreases when you withdraw funds from your Takeads account. The requested amount will be deducted from the Ready for withdrawal block and transferred by the selected withdrawal method (e.g., PayPal, bank account, etc.).

Why has the amount in the On hold block and Earnings on hold column decreased?

The amount in the On hold section may decrease in the following cases:

  • If the advertiser declines an order during verification. Read more about declined orders in this article.

  • If under the advertiser's rules, the payment per order depends on additional factors.
    Some brands, for example, dictate that the final reward depends on who completed the target action. Was it a new user or a returning customer?
    The payment for a new customer's order is usually higher than that for an existing user's order. Therefore, if it's found during verification that the order was placed by a registered user, the preliminary reward may decrease following the advertiser's rules.

  • If the total order amount changed during order verification by the advertiser.
    Some brands dictate that the final reward depends on the actual amount paid for the order. If the customer only ends up redeeming part of the order, the earnings will be reduced in proportion to the total order amount.
Example
The brand pays 5% of the order amount.
A customer places an order totaling $100.
The provisional reward, $5, will show in the On hold block in the Balance section and in the Earnings on hold column.
However, the customer returned some of the goods, and the final order amount totaled $50.
In this case, the preliminary reward will decrease because the publisher's final reward will only amount to $2.5.
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