Advertiser account overview

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The personal account is the control center of your account that will be available after logging in.

Access to sections and tools, as well as the ability to change settings in your personal account, will depend on the type of program management. 

Types of program management

Admitad Partner Network has 2 types of program management:

Through a personal account manager

In this case, you will be assigned a personal account manager who will take care of most of the program management and configuration according to your needs and the data you provide.

You can engage in certain processes if you want. For example, moderate publishers or get access to the management of other sections in agreement with the manager.

Independent management (with occasional involvement of an account manager)

In this case, you configure the program yourself and work with key sections and processes.

Specifically, you can:

If you cannot edit certain settings or perform actions in any of the above sections, ask your account manager for access.

Personal account sections

Below, we've described the sections of the personal account, with links to detailed instructions on how to work with them.

An account header is displayed on all pages of the advertiser account and includes:

Section with key information in the top-right corner

This section contains:



Program name

The name is stated in the right corner of the header. It will match the name of your project (store, app, etc.).

The name may contain additional information for publishers:

  • The tag of the region where the program operates: for instance, RU for Russia or WW for worldwide operation.
  • The tag of the model the program employs: for instance, CPC for cost per click, etc.

Number of publishers

The figures near the program name show:

  • 2022-01-28_14-55-48.png — the number of joined publishers.

  • 2022-01-28_14-51-48.png — the number of active publishers. An active publisher is a publisher who has clicks, views, or leads for your program over the past 30 days.

Program rating

2022-01-28_14-49-48.png — shows your program's rating in Admitad Partner Network. You can learn more about ratings in this article.

Your username

Your username is specified in the top-right corner.

When hovering over it, you'll see a drop-down menu that allows you to:

Frequency of payments to publishers

This indicator reflects how often you pay publishers for target actions in your program.


What this indicator says depends on whether you pay invoices for payment according to the terms set out in the agreement.

The indicator may say:

  • Regular, which means rewards are paid to publishers on time.
  • With delays, which means payments to publishers are sometimes late.
  • Infrequent, which means payouts to publishers are regularly delayed.

This indicator is also displayed in your program card in the Admitad Store and on the program page.

Publishers pay attention to this indicator when choosing a program to cooperate with. The better it is, the more eager publishers are to choose your program to work with.

Program balance

Your program's balance for confirmed and on-hold actions is displayed below your username.

It is calculated by the formula:

Program balance = account balance — sum of confirmed and on hold actions

Manager's contact information

When a program is created in the Admitad system, it gets an account manager. Their responsibilities and performed functions depend on the type of program management.

You can learn your account manager’s name and contacts by hovering over the icon wefw.png right to the balance.



The menu is placed in the left part of the header and contains the following pages:


The page consists of three blocks:

Brief Overview


The block Brief Overview contains 4 columns:

  • Requests for cooperation — shows the number of requests from publishers sent since the program creation, and the number of requests you confirmed, declined, or still consider. Click on the last two fields to move on quickly to moderation or a list of declined requests.

  • Expenses — shows the rewards of publishers for on hold and confirmed actions for the current day, the previous day, the last 7 and 30 days. Rewards are provided including Admitad fee.

  • Actions — the number of confirmed and on-hold sales and leads for the current day, the previous day, the last 7 and 30 days. The line below indicates the hold time expiration date, i.e. up to what day these actions must be processed. Delays in processing are fraught with the discontent of your publishers and deterioration of the program rating.

  • Data for yesterday — a number of impressions, clicks, and actions + an average conversion for the previous day.



The Top 7 block appears after the program launch. It consists of two parts: Top 7 of banners and links and Top 7 of publishers.

Banners and links include banners, coupons, and Default link — affiliate links including those with a deeplink.

Top 7 of banners and links is made up of banners and links that have the greatest number of actions, clicks, and impressions for a certain period of time.

You can filter the ranking by periods or by the number of impressions, clicks, and actions selecting the required parameters in the line above the ranking. By default, Top-7 displays banners and links with the largest number of actions for the current day.

The ranking will help you to analyze the efficiency of the current ad creatives.

For example, if you see that small banners dominate the list, probably you should add more banners of small size. If Top-7 consists of coupons exclusively, focus on this type of ad creatives and keep the minimum set of banners.

When analyzing, focus mainly on Top 7 by actions as actions unlike clicks or impressions mean real benefit for the program for which you reward your publishers. So, even if an ad creative has a lot of clicks and impressions but no actions, it is not efficient and should be replaced.

The percent right to the number of actions, clicks, and impressions shows how much this indicator has changed as compared to the previous similar period.


Top 7 of publishers works in the same way, but it includes ad spaces of the publishers that showed the best results.

Note the data is recorded on ad spaces rather than by publishers, i.e. that one publisher can take several lines of the ranking if they have several joined ad spaces that showed the best results.

Click the icon in the Reports column to see reports on time filtered by this space and by the same period.




The chart shows the correlation of the number of impressions, clicks, and expenses for the last 16 days. It does not show actions.

To see the exact value of the curve for a certain day, hover over the curve point.

If you do not need one of the curves, turn it off by clicking its name in the legend.


  • Program settings

    • General settings define the principles of the program functioning in the Admitad Partner Network system.

    • Program review — here you can upload the logo and provide the description of the program that will be displayed in Admitad Store and on the program page.

    • Program rules — here, you can specify special terms for traffic sources, usage of banners and links, clarify rate terms, indicate restrictions, etc.

    • Traffic sources — decide what sources can be used by publishers to attract traffic to your website.

    • Program documents — upload the logo in the vector format, letters of guarantee, licenses, and other documents that will be useful for the publishers.

  • Referral link — if users follow the link and sign up in Admitad Partner Network, they will become your referrals, and you will not have to pay commission from their earnings.

  • Actions — Define what actions you need from users and how much you are ready to pay for them to the publishers.


  • Banners and links — add and manage banners and landing pages.

  • Coupons and deals — add and manage coupons and promo codes.

  • Channels — by adding publishers to channels, you get an opportunity to set special rates for them and provide exclusive coupons and banners.

  • Groups — groups are almost the same as channels but with no opportunity to set special rates + a special group where all your referrals are gathered together.

  • Bonus programs — the section for creating bonus programs in your affiliate program for attracting publishers. To set up a bonus program, contact your account manager.

  • Vendor bonuses is a section for creating vendor bonuses which you can use to manage demand for specific products by assigning additional rewards to publishers for selling them.


  • My publishers — a list of publishers that joined your program. Here you can find more information on how to develop your cooperation with them.

  • On hold — a list of publishers that requested to join your program and now are pending consideration.

  • Declined — publishers whose requests were declined. Note that even if you or an account manager declined a request, you can bring it back to the Opened status or even confirm them if necessary.

  • Top 100 publishers — 100 publishers with the greatest number of clicks, impressions, or actions for the selected period.


Different types of statistics will help you to analyze the performance of your program, evaluate the effectiveness of ad creatives or the work of publishers.

More information about reports on publishers, on ad spaces, and on actions can be found in Working with joined publishers.

For reports on groups and channels, read in Groups and Channels, respectively.

To learn about reports on banners, coupons, and landings, go here and here.


  • Verification — a section for generating a verification file with On hold actions and uploading the already processed files with all the statuses you've provided into the system.
    If you do not have access to this tab, it will be hidden.

  • Replenishment history — information about your payments to Admitad Partner Network.

  • Documents — here the account manager uploads your agreements and additional agreements with Admitad Partner Network.

  • Bonus history — a subsection for accruing manual, i.e. one-time bonuses to publishers.

Account settings

To go to account settings:

1. Hover the cursor over your username in the right-hand corner and choose Settings from the dropdown list.


2. The General section will open. Click the tab name to jump into the corresponding subsection.

Below you will find a description of each section.


User Details

In this section, you can add or edit your contact details and general settings or go to your Mitgo ID account (an all-in-one Admitad account) to edit your details and security settings.

  • Username is your Admitad Partner Network username. You can find the signup date on your right.

  • Email is the primary email address that you provided during signup.
    • To change your primary email address, click Edit.
    • The Security section in Mitgo ID will open. You can change your email address here by following these steps.

  • Name is your full name.
    • To change these details, click Edit.
    • On the My Details page that will open in Mitgo ID, you can change your name by following these steps.

  • Company name is your company's name.
    • To add or edit the company name, click Edit, specify the name of your company, enter your account password, and save the changes.

  • Date of birth is your date of birth.
    • To change your date of birth, click Edit.
    • On the opened My Details page in Mitgo ID, you can change your date of birth by following these steps.

  • Password is the password you use to log in to your account.
    • To change your password, click Edit.
    • The Security section in Mitgo ID will open. You can change your password here by following these steps.

  • Default language is the language of your account interface.
    • To change your language settings, click Edit, select your language from the dropdown list, and save the changes.

  • Email for publishers is the email address that will be shown on your program's page in Admitad Store.
    Only trusted publishers will see it and use it to get in touch with you, negotiate a promotion, or discuss another form of cooperation.
    • To add or edit the email for publishers, click Edit, enter the email address, and save the changes.



If you don't see the Onboarding section in your account, it means it's unavailable in your region or that you have selected a plan that includes personal manager service.

This section shows the affiliate program setup steps that you need to complete to start an affiliate program. You can complete these steps in any order.

Once you complete all the steps, click Submit for approval. Admitad specialists will verify your affiliate program's info and:

  • If everything is okay, the program will be launched
  • If settings contain errors, Admitad managers will contact you and explain what needs to be fixed


Email notifications

In the Email notifications section, you can:

  • Add an email address for email notifications
  • Set up the list of email notifications that will be sent to this email address
  • Delete an email address for notifications
  • 1. In the box on the right side, click Add a new one.

    2. In the New email field, enter the email address to which you want notifications to be sent.

    3. Click Add email.


    4. A confirmation message will be sent to the specified email address.

    Go to the message and click Confirm email.

    If you haven't received any confirmation email, please refresh the page, select your email address from the list, and click Request confirmation.

    Done! You have added a new email address for notifications.

    You can add several email addresses in the same way.

    After that, you can customize the list of notifications that will be sent to this email address.

    To delete the email address for notifications, choose the email address from the dropdown list in the right-hand box, then click Delete.

  • You can configure notifications only for the confirmed email address.

    1. In the box on the right side, select from the dropdown list the email address for which you would like to configure your email notification preferences.

    2. On your left, in the Email notifications area, flag the notifications you want to be sent to this email address.

    3. Click Save changes in the box on the right.

    Done! You have successfully configured your email notification preferences for the email address you have provided.

Notification settings tips

  • Be sure to enable the following notifications:

    • Coupon expiration
    • Processing time ending
    • Account deposits

    These notifications are crucial because the timely processing of actions and depositing funds, as well as keeping your promotions up-to-date, are the factors that drive your program's performance.

  • Subscribe to weekly and/or monthly reports on the program and best publishers. Newsletters will be sent to the email address specified in this section.


Company info

In this section, you specify your company's official information, including the country, city, address, and postal code associated with your company, as well as the full name of the official representative (usually a manager).

To edit or add information:

1. Click Edit in the appropriate line.

2. Enter information in the field.

3. Enter your account's password in the appropriate field. Save the changes.


API and apps

This section contains the API credentials and the list of apps that you have granted access to your Admitad Partner Network account. For more information about the API and how to use it, refer to the Admitad API documentation.



If you don't see the Plans section in your account, it means it's unavailable in your region.

This section shows the plans under which you will cooperate with Admitad.

You can:

  • View all options available for each plan.
  • Choose a plan (Standard, Plus, or Enterprise). The plan will be activated right after the payment.

If you choose the Enterprise plan but your ad space doesn't meet the required criteria, an Admitad manager will contact you to ask you to choose another plan.

Learn more about choosing and changing your plan

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