In some CPA programs, you can choose which domain will be used to track orders: the Admitad domain or the advertiser domain.
Tracking via the Admitad domain
How it works:
The affiliate link leads to the Admitad domain, which redirects the user to the advertiser’s website. Admitad records clicks and conversion data.
Benefits:
- The link does not depend on the advertiser’s settings and continues to work even if the advertiser changes its parameters.
- Clicks are shown in statistics.
- All links use the same format.
- You can use SubID to mark up traffic and track campaign performance.
- For convenience, you can use a short link and a deeplink.
Limitations:
- Some browser extensions and settings may block links, so the user may not reach the website or complete the target action.
- On mobile devices, apps may not open through the link.
- Navigation takes 50–100 ms longer because of the redirect through Admitad.
- Some users may trust the advertiser domain more than the Admitad domain.
Tracking via the advertiser domain
How it works:
The link leads directly to the advertiser’s website. Clicks are not recorded in Admitad. After the target action is completed, the advertiser sends conversion data to Admitad.
Benefits:
- The link looks more natural, so the audience is more likely to trust it.
- Antivirus tools, browser extensions, and external filters are less likely to block the link.
- On mobile devices, the link can open the app directly if it is installed and the advertiser has configured the redirect.
- There is no extra redirect, so navigation is faster.
Limitations:
- Clicks are not shown in Admitad statistics.
- If the advertiser changes the link parameters or redirect logic, you need to update the affiliate link manually.
- Each affiliate program has its own link format.
- SubID and deeplink availability depends on the advertiser’s affiliate program settings.
Quick comparison
| Criterion | Tracking via Admitad domain | Tracking via advertiser domain |
|---|---|---|
| Clicks in statistics | ✅ Yes | ❌ No |
| SubID and deeplink | ✅ Yes | Not available for all platforms |
| Link depends on advertiser settings | ❌ No | ✅ Yes |
| Navigation speed | Slightly slower | Faster |
| Link blocking | Higher risk | Lower risk |
| User trust | Lower | Higher |
| Opening the app on a mobile device | May not work | Works if configured |
Choose a domain depending on what matters more to you: full statistics and SubID support, or faster navigation and higher audience trust in the link.
How to choose a tracking domain
You can choose a tracking domain when setting up and copying an affiliate link. To access this feature, you need to be connected to the affiliate program. How to join an affiliate program
- Go to Admitad Store.
- In the Status filter, select Joined.
- Find the program you need and click Joined.
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In the window that opens, do the following:
4.1. Select the CPA model. Commission is credited when a user completes a purchase or lead through your affiliate link.
4.2. Select a tracking domain.
4.3. Select the platform where you plan to place ads. This is required to generate the right affiliate link because the link format depends on the platform.
4.4. If needed, add SubID to the link to mark up your traffic.
4.5. If needed, create a deeplink or add a landing page:
- To create a deeplink, paste a link to a specific page on the advertiser’s website into the Insert a link to the product or promotion page field.
- To add a landing page, select it from the list. The affiliate link will lead to the selected advertiser page.
An empty list means that this program has no landing pages.
4.6. Click Copy link.
- Place the copied link on your ad space. How to use an affiliate link