Merchants can reject:
- Actions currently on hold, i.e., if the merchant is verifying them.
- Actions that have already been confirmed.
Below are some possible reasons why your actions might have been declined. Rewards aren't paid for declined actions.
The action was canceled or returned by the customer
A user performed a target action but changed their mind later and either canceled the action while it was being processed or delivered, or returned it after it was received.
In this case, the merchant will decline the action.
The action breaks one or more of the merchant's rules for cooperation
For example, if the merchant only pays for actions from certain countries (e.g., France and Germany), but the action was performed via the affiliate link on your platform from Estonia.
In this case, the merchant will decline the action.
The list of approved countries and other terms and conditions can be found in the merchant's rules in their card in the Merchants section.
The action has been attributed to another traffic source or advertising channel
For example, the customer went to the merchant's site using the affiliate link on your platform, but didn't perform an action.
Later, the same customer visited the website after clicking a retargeted ad published by the merchant and performed an action this time. If such an action gets in the reports, the merchant will decline it since the action was performed after clicking the merchant's ad and not by the affiliate link on your platform.
Everything is working as it should. An action is always attributed to the last link from a paid source that the user clicked before performing an action.
How a declined action will be shown in your account
If the merchant declined an action that was being processed:
- The Reports section will show that the payment for the action is in the Declined column.
- The payment for the action will disappear from the On hold block in the Balance section.
If the merchant declines an action that has been confirmed:
- The Reports section will show that the payment for the action is in the Declined column.
- The reward for that action will be removed from your Takeads account balance. You can find these transactions in the Balance history section, with the reason shown as Debit for action {{id}} and the transaction type shown as Debit. Learn more about this section
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