How to launch a storefront CPC campaign

In a Storefront CPC ad campaign, publishers promote your product Storefronts on their Sources. You pay them for unique clicks by real users from the Storefront to a product page on the marketplace.

Benefits:

• No integration required. You can launch the ad campaign without integrating with the marketplace.
• Pay for clicks from potential buyers. You pay only for clicks from users interested in buying who have reviewed the product on the Storefront—its price, images, and specifications—and then opened the product page.
• Budget optimization. This pricing model eliminates spending on empty or accidental impressions and helps attract a targeted audience.

To launch an ad campaign:

1. Go to Product promotion → Ad campaigns.
2. Click Create campaign.
3. On the page that opens, select Storefront CPC and click Set up.
4. Complete the fields in the Ad campaign settings form:
   • Store — select the Store whose products will participate in the ad campaign. If selection is unavailable, add a Store to Catuik under Stores.
   • Marketplace — select the marketplace where your Store is listed.
   • Campaign name — enter a name that will help you find the ad campaign in the list of your other Catuik campaigns.
   • Campaign budget — specify the amount you plan to spend on publisher commissions within the ad campaign. The minimum amount is €200.

Make sure your main balance has sufficient funds. When you launch the ad campaign, the specified amount is deducted from your main balance and transferred to the campaign balance.

• Cost per click — specify how much you will pay when users click an affiliate link from the Storefront to your product. This cost per click is applied automatically to all products in the ad campaign.
• Publisher limit — specify the maximum amount one publisher can earn within the ad campaign.

5. Add the products that will participate in the ad campaign. In the Product field, paste a link to a product from your Store on the marketplace selected for the ad campaign. The system automatically retrieves the product data.

If the data does not load, enter it manually:

• Product name — enter the name of the product whose link you added.
• Product category — select the category the product belongs to.
• Product price — enter the price of the product in your marketplace Store.
• Product image — upload a JPG, PNG, or SVG product image up to 5 MB.

6. Click Launch campaign. A Storefront containing the products you added is created automatically. The ad campaign appears on the Ad campaigns page with the “Pending launch” status.
7. In the row with the ad campaign name, click Launch. The status changes to “Active”. The Storefront link becomes available in the publisher catalog.

FAQ

What if the Launch button is disabled?

This means some requirements for launching the ad campaign have not been met. To enable the button:

• Enter your legal details in your profile.
• Add funds to your main balance.

How do I add funds to the campaign balance?

If the campaign balance is running low and you want the ad campaign to keep running, add funds to it:

1. Go to Ad campaigns (Product promotion → Ad campaigns).
2. Find the relevant ad campaign in the list.
3. Click Add funds in the Balance column next to the ad campaign name.
4. In the window that opens, enter the amount you want to add to the campaign balance.

Make sure your main balance has sufficient funds. Add funds to it first if necessary.

5. Click Add funds. The specified amount is deducted from your main balance and transferred to the campaign balance.

Can I change the campaign terms or disable it?

Yes.

To change the ad campaign terms:

1. Go to Ad campaigns (Product promotion → Ad campaigns).
2. Find the ad campaign whose terms you want to change.
3. Click ⁝ next to the ad campaign name and select Edit. The Ad campaign settings page opens.
4. Change the ad campaign terms.

You cannot change the Store, marketplace, or campaign budget. These fields are unavailable for editing. If you have questions, contact your manager or support at support@catuik.com.

5. Click Save changes.

To disable an ad campaign, submit a request to support at support@catuik.com. Send the request from the email address registered to your seller account.

Report suspicious publisher activity to support@catuik.com. We will review the traffic and, if fraud is confirmed, block the publisher account and cancel the transaction.