How to get started with Catuik as a seller

Catuik is a platform that connects sellers on AliExpress with publishers and helps them promote products.

To get started with Catuik:

1. Add a store to Catuik.
2. Set up an integration with AliExpress.
3. Provide your legal details.
4. Add funds to your balance.
5. Set up and launch an ad campaign.

Step 1. Add a store to Catuik

1. Sign in to Catuik.

If you have not signed up for Catuik yet, we recommend doing so on a computer. You will need to provide information about your business: a link to your store, your monthly revenue, and why you decided to join Catuik. This information helps us improve the product for you.

2. On the Stores page, click Add store.
3. In the window that opens, enter the store information:
   • Name — enter the store name. Publishers will see it in the product catalog.
   • Logo — upload the store logo in PNG, JPG, or SVG format. Maximum image size: 5 MB.
   • Brand book — upload ad creative guidelines in PDF format. This helps publishers create ad creatives for your products in a consistent style. Maximum file size: 50 MB.
   • Brand book comment — add a comment if needed. For example, if your brand book is hosted on a landing page, you can add a link to it here.
4. Click Add. The store appears in the list with the “Inactive” status. To change it to “Active”, set up the marketplace integration.

Step 2. Set up an integration with AliExpress

The AliExpress integration is required to:

• automatically import your products into the Catuik catalog;
• update the catalog daily;
• receive information about orders placed on the marketplace;
• maintain statistics and financial records.

To set up the integration:

1. Go to Stores → Marketplaces.
2. Click New integration. The Integration settings page opens.
3. Select AliExpress and the Catuik store you want to integrate.
4. In the Shop ID field, enter your unique AliExpress store number.

5. Click Save.

After the integration is set up:

• the store status changes to “Active”;
• an ad campaign is created automatically;
• the product catalog from your AliExpress store is automatically imported into Catuik.

Step 3. Provide your legal details

Legal details are required to enter into the offer agreement and for tax and financial reporting. If they are missing or incorrect, you cannot launch an ad campaign.

1. Click the profile icon in the upper-right corner and select Legal details.
2. Review the offer agreement. A link is available below the fields.
3. Complete the fields:
   • Country — your country of tax residence or the country where your organization is registered.
   • Business type — individual or company.

The remaining fields depend on the selected business type:

• Full name, tax ID, and mobile phone number if you selected Individual.
• Full legal company name and tax number if you selected Legal entity.

4. Click Confirm.

Step 4. Add funds to your balance

To launch an ad campaign, add funds to your balance. The minimum top-up amount is €60,000.

To add funds using an invoice:

1. Go to Finances.
2. Click Request invoice.
3. Complete the form:
   • Full legal name as per commercial license / VAT certificate — the company’s full legal name as stated in the commercial license or VAT registration certificate. If you are an individual, enter your full name.
   • Date of the invoice — the invoice date in DD.MM.YYYY format. This can be the current date or the date on which the document should be issued.
   • Address — the company’s legal address. If you are an individual, enter your actual residential address.
   • TRN (Tax Registration Number for VAT) — the tax number assigned when registering for VAT.
   • VAT % (regardless of 0 or 5%) — the VAT rate applied to the payment.
   • Total before Tax and/or after Tax (please specify) — the total amount before VAT and/or the amount payable including VAT.

Within one week after you submit the form, the invoice will be sent to the email address you used to sign up for Catuik and to the electronic document management system if you specified one in the form.

4. Pay the invoice.

Once the funds reach our account, we will credit the specified amount to your balance within one business day. If you believe the funds should already have arrived but your balance has not been updated, contact support at support@catuik.com.

Step 5. Set up and launch an ad campaign

1. Go to Product promotion → Ad campaigns. You will see the ad campaign that was created automatically when you set up the integration.
2. Click the campaign name. The settings page opens.
3. Review the campaign product list.

If some products were not imported into Catuik automatically, upload a file containing the IDs of the missing products as described below.

4. Set the commission rate:
   • to set the same rate for all products, use Default commission;
   • to set different rates for individual products, use the product list below.
5. If you do not want to promote every product in the campaign, turn off Promote all products, then click the eye icon next to the products you want to hide from promotion.

When you turn off Promote all products, the minimum campaign commission rate increases from 1% to 2%.

6. Review the hold time. The default hold time is 365 days from the date the buyer pays for the product. The commission is deducted from your balance immediately after the sale is registered and is considered approved when AliExpress notifies us through the API or postback that the buyer has received the order. If AliExpress does not confirm the order within the hold time or the order is canceled, the commission amount is returned to your balance.
7. To activate the paid boosting service, turn on Quick campaign start. Learn more
8. Click Launch campaign. Its status changes to “Active”. Learn more about statuses

The Product catalog page shows all products from your stores. Even if you hide a product from promotion, it remains in this list.

The catalog is synchronized with your marketplace store and updates automatically every day at midnight.

FAQ

How do I add a product to an ad campaign if it is not imported automatically?

Prepare an XLSX file containing the product IDs you want to add to the campaign, without a header, and upload it manually:

1. Go to Stores.
2. Click the name of the store associated with the ad campaign. A window with the list of integrations opens.
3. In the AliExpress integration row, click Set up.
4. Drag the file to the File field. Maximum file size: 5 MB.
5. Click Save.

Done. The products from the file will appear on the Ad campaign settings page within 10 minutes. If they do not appear, make sure they belong to the store whose Shop ID you entered.

Where can I find a product ID?

1. Open your product page on AliExpress in a desktop browser.
2. Copy the numbers from the browser address bar. This is the product ID. Example: https://www.aliexpress.com/item/1005007425371440.

What statuses can an ad campaign have?

• “Pending launch” — the campaign has been created but has not been launched yet.
• “Provide legal details” — you need to provide legal details in your profile before launching the campaign. Publishers cannot see campaign products or their affiliate links.
• “Top up balance” — you need to add funds to your balance before launching the campaign. Publishers cannot view campaign products or get links to promote them.
• “Active” — the campaign is running. Publishers can promote campaign products using affiliate links.
• “Deactivated” — the campaign has been stopped. Its product catalog and affiliate links are hidden from publishers, and actions are no longer tracked. A campaign can only be deactivated through support.